"Getting paid for
Many companies are continuously trying to improve or introduce new products and/or services.
So before they invest time and money launching a new product they like to ‘test the water' first to see what people think of their product/service.
You may be shown a proto type of a new product, concept or an advertising campaign and the researcher will ask various questions to see what appeals or does not appeal to the group.
There are no right or wrong answers and everyone may have a completely different opinion!
Welcome to The People Finders
Our job is to find a small group of people (normally around 6-8) to take part in a focus group. These are people who we have chosen based on our recruitment criteria.
We also do one to one depth interviews - these may be phone to phone or via systerms like skype or go to meeting.